Saturday 28 January 2012

We're Crewe Alexandra, we're non-league at heart

As any Crewe Alexandra fan can tell you, no matter how good we are as a football team, the organisation of the club has, on the large part, been remarkably amateurish. From the tat sold in the club shop to the total reluctance to do any sort of initiatives to try and get more fans through the gates (this point has improved slightly over the last 2 or 3 years - but nowhere near enough), we just don't act like a professional football club. Crewe Alexandra Supporters Initiative have helped a great deal in recent years - particularly in helping to improve the Alexandra Suite, but I just don't think it's something that the club should be relying on the fans to sort out.

Anyway, here are just a few examples of just how non-league we are at heart.

1. Hand-written tickets



This is my ticket from the Morecambe home game last season. OK, I understand that ticketing systems can break down occasionally, but is that really the best alternative that they can come up with? Really?

2. year 7 projects



The above bit of rubbish clip art comes from the pre-match offers menu in the Alexandra Suite. The front of the menu looks quite decent and almost professional - a sober black font with the Crewe Alexandra badge. It's when you open it up that the horrors start. At the top is the dreadful clip art picture of a drunken sun (I think..), then this followed by the offers themselves. I don't have a picture right now, but they are written in red, yellow and green. They are an absolute nightmare for the eyes. There is another bit of horrible clip art on the back. Altogether, it just looks like the result of some sort of Year 7 school project - the only real surprise is that it isn't done in comic sans.

3. Last season's kit and the general tat in the club shop (link)

Anyway, these are just 3 of many examples of rank amateurism at our club. I love Crewe Alexandra and I'm not criticising anything on the playing side here, but I would be so happy if they at least made an effort to give the impression of having competent people working on the commercial side.
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5 comments:

  1. Unknown29 January 2012 at 04:07

    I'm in Australia and have followed Crewe from the Championship days, don't ask me why.

    I even have a Richard Walker matchworn away shirt and a dozen pairs of shorts that my wife hates.

    I'm also a member of North Melbourne Football Club (Australian Rules) which is having some financial troubles of its own. Whenever I go in to the shop to buy some gear, there are teenagers everywhere, probably to keep the wage bill low.

    My Walker shirt was the first year of the Mornflake sponsorship and I think even it was made in Romania!

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  2. peterobinson30 January 2012 at 14:27

    This comment has been removed by the author.

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  3. peterobinson30 January 2012 at 14:28

    Good work Bro. Wasn't that my ticket though, creative licence?

    What happened to the link for point three?

    Great cases to back your studies.

    Amazing that we've had to put up with shambles for so long.

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  4. unclemonty616 February 2012 at 04:05

    Nope, it was my ticket. All the tickets from that day were hand-written though, so we'll both have one.

    It's nice to know that someone as far away as Australia reads my nonsense... I realise that a lot of the reasons for this is probably financial - they can't exactly hire outside companies to do most of this stuff, but I still think a lot of could be done much, much better. It just looks bad.

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  5. Helge Gjerstad18 April 2012 at 20:21

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    Check out our new CREWE ALEXANDRA NORWAY supporter website:


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    ReplyDelete

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